A domain name may seem small, but it is crucial to online identity

For many resellers, domain management forms the basis of their services. Yet in practice, domain names often get attention only when something goes wrong. An expired domain name can have a direct impact on websites, e-mail traffic and customer accessibility.

The impact of an expired domain name

When a domain name expires, problems can include the following:

• websites become inaccessible;
• email traffic stops;
• services and links drop out;
• customers lose confidence;
• the domain name can be re-registered by third parties.

Especially within larger portfolios, the risk of a missed renewal is always lurking.

Check automatic renewal

A simple check of automatic renewal prevents problems in many cases.

In addition, check regularly:

• whether customer data is up to date;
• whether billing information is correct;
• which domain names need extra attention.

Maintain control over your portfolio

Good domain management not only helps prevent problems, but also contributes to reliability towards customers.

By periodically checking your domain portfolio, you significantly reduce the chance of unexpected failure or loss of domain names.

To overview