Tips and tricks for a strong online first impression

For your customers, a domain name is often the starting point of their online presence. It is the first impression visitors get and can make the difference between a professional image or just a missed opportunity. As a reseller of domain names, hosting and SSL certificates, you can advise your customers in making the right choice. With these tips and tricks, you can help your clients step by step towards a domain name that contributes to their success online.

1. Keep it short and sweet

A short domain name is easier to remember and faster to type. Advise your clients to opt for simplicity, so visitors don't have to struggle with long or complicated names.

2. Choose recognition

A domain name that says something directly about the customer's activity or brand will stick better. Consider a company name or a clear description of the product or service.

3. Avoid complicated characters

Dashes, numbers and special characters often cause confusion. Encourage your clients to choose a domain name that they can effortlessly pass along verbally without spelling mistakes.

4. Consider SEO

A relevant domain name can contribute to better findability in search engines. Advise your clients to incorporate - where logical - an important keyword into the domain name. This increases the likelihood that their website will be found better.

5. Protect the brand name

Explain to customers that it can be smart to register multiple extensions (.NL, .COM, .EU) or variants of their name. This will prevent competitors or third parties from taking over their brand.

6. Look beyond the standard extensions

Of course, .COM and .NL remain popular, but there are more than 1,200 extensions available through OXXA.com. For example, advise customers to use .ONLINE, .STORE or .TECH, depending on their industry. This will make them stand out and create a strong first impression.

7. Check availability and future-proofing

A domain name should not only be available now, but also future-proof. Help customers check alternatives and think about their long-term plans. This way you position yourself as a valuable advisor.

Conclusion

As a reseller, you have an important role in choosing the perfect domain name. By guiding your clients with these tips, you not only provide additional value but also increase your own sales opportunities. Because those who start with the right domain name often also choose reliable hosting, SSL and additional services - all under your label.

Want to know how you can help your customers register their domain names even better? Feel free to contact our support team. We'd love to think along with you.

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