How to keep .NL domain names safe. Practical steps for resellers

In practice, simple, repeatable actions help prevent expired domains. Below are concrete measures that you as a reseller can implement immediately and communicate to your customers.

1. Enable auto-renew

Enable auto renew for domains whenever possible. Clearly explain to customers what auto renew means and make sure payment methods are up to date. You enable auto renew functionality via MY.oxxa.com.

2. Keep contact details up to date

Many failed renewals occur because of outdated e-mail addresses. Periodically ask customers to verify contact information or offer this as a check service.

3. Send reminder flows

Provide 2-3 reminders (e.g., 60, 30 and 7 days before expiry). Make the message clear and put a direct CTA (renew / contact).

4. Bulk management and API automation

Offer bulk renewals and API links so that power-resellers directly manage and renew multiple domains without manual work.

5. Offer auto-renew as a managed service

Try auto renew and renewal management as an upsell: many end customers are happy to pay for "worry-free" continuity.

6. Monitor & alert

Implement alerts for expired or nearly expired domains and make sure support can take proactive action.

By setting up these measures, you prevent churn, reduce support pressure and create extra value(s) for your customers.

To overview